Friday, May 28, 2010

SDC4WBR Business Profile: Sport Rx

Our second visit was to Sport Rx in San Diego.

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Sport Rx is a small, niche business that specializes in prescription eyewear for cyclists, motorcyclist, skiers, and any one who is active and wants a set of spiffy Rx sunglasses or glasses.

I met with Rob who was eager to set up the displays and interested in hearing about the WBR mission. We got the displays up and I showed Rob the SDC4WBR blog, donation page and shared told him about our $15,000 annual goal.

We got started by putting up the POP display, some pamphlets, stickers and a poster...

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And here's Rob... happy about being part of SDC4WBR...
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Big thanks to Rob and crew for their time and dedication to SDC4WBR and WBR.

Make sure to check in with Rob if you're in need of a set of Rx glasses or sunglasses in general.

SportRx
7283 Engineer Road, Suite A
San Diego, California, 92111
1-888-831-5817
1-858-571-0580

SDC4WBR Shop Profile: UC Cyclery

Welcome to the first installment of SDC4WBR shop profiles.

Through these posts we'll introduce our readership to local shops and businesses that have pledged to support World Bicycle Relief and SDC4WBR's fund raising campaign.

The first visit of the day was to UC Cyclery in La Jolla, CA.

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Many locals recognize UC Cyclery as the start point for the SDBC ride.

I met with Dave (the owner) and we discussed the displays and went over the SDC4WBR blog, donation page and shared ideas on how to succeed in our raising all of our $15,000 annual goal.

The WBR logo outside...looks great!

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A really nice point of purchase display...

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Additionally, Dave intends to set up a "donation station" where customers and patrons will be able to donate directly to WBR via the SDC4WBR donation page. Dave felt confident that we should be able to raise the funds by the end of the year and I believe that the donation station will have a huge impact in reaching our goal.

So, there you have it. Our first shop profile.

I want to thank Dave and the crew at UC Cyclery for their time and dedication to SDC4WBR and WBR.

Make sure to look for the WBR banner on the weekends and be sure to visit UC Cyclery for all your cycling needs and to make a donation.

UC Cyclery
8715 Villa La Jolla Dr. #B
La Jolla, CA 92037
Phone: 858-452-8842
Fax: 858-452-0525

Wednesday, May 19, 2010

Forbes Magazine: Can This Bicycle Save Lives In Africa?



Forbes Magazine's piece on F.K Day and World Bicycle Relief.

The article is a great primer on WBR as it delves into how the bicycles are manufactured while also exploring the impact of WBR's work through sustainability and economic development.

Read the whole article by clicking here.

Best,
SDC4WBR

Road Magazine: A Journey To Zambia

This article is from the Jan/Feb 2010 edition of Road Magazine.

It chronicles Neil Shirley and his Kelly Benefit Strategies teammates on a trip to Zambia to participate in a WBR bicycle distribution.

You can read the article by clicking here.

Enjoy,
SDC4WBR

Why World Bicycle Relief?

Bicycles for Educational Empowerment Program

Overview
Bicycles for Educational Empowerment is an innovative program that will provide approximately 50,000 bicycles to school children, teachers and school volunteers in rural Zambia where children are especially at risk for extreme poverty and high HIV/ AIDS infection rates.  Safe, reliable transportation to school will enable them to have better health and economic outcomes as a result of completing their secondary education. 

Need for the Project
Research indicates that improved educational opportunities for children are essential for ending the cycle of disease and poverty.  According to the World Bank, “A basic education has a general preventative impact:  it can inform children and youth and equip them to make decisions concerning their own lives, bring about long-term behavioral change, and give them the opportunity for economic independence – all fundamental to prevention, and therefore to hope .”

However, for many children in rural Zambia it is especially difficult to complete a secondary education.  Family dependence on the economic activities of children, the impact of HIV/AIDS on family organization and income, the increasing numbers of orphans, the growing number of child-headed households and extreme levels of poverty have resulted in only 60% of Zambian children in primary school completing their education. 

Of special concern is that these circumstances have reduced the school participation of girls more than that of boys.  In a 1998 study by J.M.S. Allen, research showed that girls in Zambia spend more time on productive work than any group of adult men - fuel and water collection, caring for younger siblings and support of household businesses.

While the scope of this problem is broad, one aspect identified by the Zambian Ministry of Education that can have an immediate impact on enrollment and the health of children is safe, reliable transportation.  It is not uncommon for a student to walk 12.4 miles to and from school –a four hour daily commute.  According to a 2007 report by the Zambian Ministry of Education, walking long distances puts children at risk for harassment, sexual abuse, poor nutrition and inability to provide critical support for their families. High school students must travel even further and often rent rooms near school, which puts them at risk of transactional sex and other dangers of living away from parental supervision.

Plan to Address the Need
World Bicycle Relief plans to address this need by partnering with the Zambian Ministry of Education, local communities and relief organizations serving people living with and affected by HIV/AIDS to distribute 50,000 bicycles in order to improve educational, health and economic outcomes for children, teachers, community leaders and bicycle mechanics in 16 districts in Zambia identified as being especially in need. 

Objectives:
•    22,477 Children attending school (ages 7-12) receive bicycles - 70% bias to girl students.
Anticipated Outcome: Increased attendance, reduced vulnerability, improved health and nutrition, improved performance
•    2,930 Head Teachers and Deputy Head Teachers receive bicycles
Anticipated Outcome:  Improved school quality by increased professional development, better communication, administration and access to resources.
•    6,193 Basic and Community School Teachers receive bicycles
Anticipated Outcome: Increased home visits by teacher to children’s homes, improved participation in professional development activities at zonal and district level.
•    2,930 Community Members working with Basic and Community Schools receive bicycles
Anticipated Outcome: Allow community members to assist the school in income generating activities, communication with zonal and district MOE officials and transport of ill children to health facilities.
•    15,000 Vulnerable High School Students receive bicycles
Anticipated Outcome: Reduced vulnerability en route to school, increased energy at home and school due to reduced walking time, improved performance and attendance. Improved mobility due to distance to school.
•    75 Mentor Teachers receive bicycles
Anticipated Outcome: Improved academic and social-emotional support to orphans and vulnerable children
•    350 bicycle mechanics will be trained in technical skills and business in order to provide a source of revenue for themselves and the community and also to provide a way for bicycle recipients to keep their bikes in working order.

Measurement and Evaluation
The Government of Zambia Ministry of Education Standards and Evaluation Department will monitor and evaluate the distribution, use and impact of the bicycles on the education outcome and livelihoods of the recipients and the communities in which they live. 

Quality Indicators:   
•    Educational Access
•    Educational Delivery by teachers
•    Educational Performance
•    Educational Participation
•    Economic Community Impact
•    Health of children (including HIV/ AIDS infection rates)

Conclusion
Like our previous projects, this program centers on strong partnerships combined with effective planning, implementation, program monitoring, and tracking results.  

To be effective, we need strong financial partners as well.  Without the support of committed foundations, corporations and individuals, this work would not be possible.  Please consider sponsoring an entire school with bicycles through a gift of $15,000.  Your gift will provide 100 bicycles for a school and the training of two bicycle mechanics. This donation will have a long lasting effect on the entire community.  When the bicycles you donated have been delivered, we will send a photo and fact sheet of the school you helped to empower. 

We appreciate your consideration of this request for support of an innovative program that will impact some of the neediest people in Sub-Saharan Africa.

VeloNews - Tech Feature: World Bicycle Project Zambia Bike

Back in June 2009 Zack Vestal featured the WBR Project Zambia bikes in a VeloNews tech feature.

The original story is quoted below (you can also find the link to the original article at the bottom of this post).

The strongest, most durable bike at the ShoAir Pro XCT mountain bike race in Colorado Springs this past weekend wasn’t a full-suspension, cross-country racing rig, or even an all-mountain trail bike. It was a 45-pound, coaster-braked singlespeed, equipped with riser bars, a rear rack, fenders and is capable of carrying a 100-kilogram cargo load. But it’s not a bike you’ll ever see in your local bike shop.

Generally the equipment used by professional riders is available to cyclists of all levels. Pro Tour replica bikes are available from Specialized, Trek, Cannondale, Giant, and more, to name just a few.

But for several reasons, the Project Zambia, created by World Bicycle Relief, is off-limits to you and me. For starters, it’s working for a cause much more critical than your average coffee shop cruiser.

The mission statement of World Bicycle Relief says it best: “Providing access to independence and livelihood though the power of bicycles.”

Founded in 2005 by SRAM Corporation and Trek Bicycles, and in partnership with World Vision Sri Lanka, World Bicycle Relief attempted to mitigate the effects of the December 2004 tsunami that swept the Indian Ocean. The project provided more than 24,000 bicycles to people in the region, and helped them recover more rapidly from the disaster. By providing a simple, sustainable, and cost-effective method of transportation, the bikes increased the effectiveness of recovery efforts and helped reestablish local economies.

In fact, an independent study confirmed the efficacy of the project. Two years after the project, World Bicycle Relief point to the facts:

• 88 percent of recipients of bicycles now depend on them for their livelihood;

• 30 percent of household annual income for transportation costs can be saved by using the bike;

• The bicycles enabled households to resume education and service activities by providing critical, appropriate transportation

Through donations, industry partnerships and sponsorship from SRAM and Trek, the program has grown to take on new challenges.
Project Zambia

Based on the original success in Southeast Asia, the program partnered with USAID and World Vision to address the HIV/AIDS crisis in Zambia. The $2.9 million program will ultimately provide 23,000 bicycles to community home-based care volunteers, disease prevention educators, and vulnerable households.

At first blush, it’s hard to understand how bicycles, the very same tools of transportation that we in the United States mostly use for recreation, could make such a difference in the lives of the poorest residents of third world nations. But consider the actual “power” of bicycles, as quoted by World Bicycle Relief:

• Over an equal amount of time, a bicycle rider can cover four times the distance as can be traveled on foot;

• Cargo capacity on a bicycle is increased by five times, over what can be carried on foot;

• If a person needs to cover a distance of 10 miles, the bicycle saves 3 hours compared to time spent walking;

• Riding a bicycle requires less effort overall, allowing longer travel distances compared to walking.

The net result of improved mobility is impressive. Healthcare can be delivered to patients. Educators can reach more people in the field. Local economies benefit from the delivery of goods and services, and from the ability of workers to commute to jobs.

Action and accountability
Taken in isolation, simply seeding a region with free bicycles could result in a short-lived boom, followed by collapse as the bicycles fail from lack of maintenance. With Project Zambia, World Bicycle Relief has incorporated a critical component — the training and equipping of more than 400 field mechanics to assemble and maintain the bikes. Not only is the project bringing mobility, it is bringing jobs and creating a local economy based around sustainable transportation.

“Part of our commitment is to train one local mechanic in bicycle maintenance and business skills for every 50 bicycles we put in the field,” said Chris Strout, communications manager for World Bicycle Relief.

Furthermore, the bikes are not free. The bikes are provided to healthcare and education volunteers on a two-year, work to own basis. The incentives are multi-faceted and cyclical — volunteers are motivated to stick with their service and maintain their bicycles, while local mechanics gain the tools and knowledge to adopt a new profession.

The accountability extends back to the organization itself.

“We evaluate failures and use our industry knowledge to make constant improvements to design and component spec, while still being appropriate and compatible with the existing supply chain,” said Strout. “And to ensure our programs are having an impact, we engage third-party evaluators such as Boston University’s School of Public Health to measure our work and report on the impact bicycles have in these communities.”
About the Project Zambia bike

The bike that World Bicycle Relief chose for Project Zambia is exceptionally rugged and durable. The utilitarian, black steel bicycle is a staple mode of transportation in Africa, but cheaply built bikes fall apart quickly and create more problems than they solve. The Project Zambia bike is not only durable, but also culturally and technologically appropriate for the region, the conditions, and the end users.

“The bicycles must be appropriate to the regions we serve — and we are constantly evaluating what is appropriate and applying our knowledge of and history in the bike industry to ensuring the bikes are rugged and durable enough but still compatible with the existing infrastructure of spare parts,” said Strout. “It doesn’t do to put a derailleur bike into a region without a bike shop that can service it for 400 km! That said, we are not beholden to one design of bicycle — the bikes we use in Southern Africa may not be appropriate for Central America, for instance.”

Every aspect of the improved Project Zambia bike is oriented toward durability and serviceability. The frame and fork of the bike itself are built from oversized, 16 gauge steel. The rear rack is tubular steel, tested to a load of 100 kg. Automotive grade rubber is used in the tires, a single-speed drivetrain is built with heavier-duty components, and rugged, 40-spoke wheels are built to withstand heavy use.

As a matter of fact, when I visited the Zipp factory in Speedway, Indiana several months ago, a Project Zambia bike wheel was being tested on the DIN bump drum test right alongside a Zipp 808 carbon tubular.

So why is it not available in the USA? The biggest reason is that the materials are delivered to Africa for assembly, because job creation in the community is part of the overall goal. Furthermore, the components on the bike are readily available in the areas served by World Bicycle Relief. Importing an Project Zambia bike back to the USA simply wouldn’t make economic sense.

For more information, or to make a donation, visit www.worldbicyclerelief.org

Component Highlights*

• Frame: Oversized 16 gauge steel

• Fork: Oversized 16 gauge steel

• Headset: Caged, high-carbon steel ball bearing

• Wheels: 18 gauge steel rims with 13 gauge spokes, 40-spoke rear, 32-spoke front

• Drivetrain: single speed with TATA chain (1.2mm side plates) tested to 1050 KgF, 3mm chainring and 2.8mm cog thickness

• Brakes: coaster brake internal hub, tested in Germany for durability

• Stem: steel with 10-inches extension for comfortable reach

• Bar: steel riser with backsweep

• Seatpost: steel

• Saddle: poly foam topped cruiser saddle with elastomer springs

• Tires: 4-ply nylon casing with automotive grade rubber and heavy-duty tubes

• Tool Kit: Designed by Pedros, included with every bike

• Other: rear rack of tubular steel holds 100kg, fenders, and high-impact, nylon body platform pedals


Go to the original article by clicking here.

*Some of the specs may have changed since 2009.

Enjoy,
SDC4WBR
Hello and Welcome to the San Diego Cyclists for World Bicycle relief blog. This blog's main purpose is to serve as a community resource to help San Diego cyclists get involved with WBR, share their fund raising ideas, learn about upcoming WBR events and stay in touch with other members of the local cycling community.

SDC4WBR is a joint effort between UCCyclery/JW Flooring, San Diego Bicycle Club and Swami's Cycling Club. United by our love of cycling, fostering goodwill, and a desire to meaningfully contribute to the global community, we came together to support World Bicycle Relief and their efforts.

SDC4WBR's joint goal is to raise $15,000 by December 31, 2010. With your donation, you become a key partner in helping sponsor an entire school, distribute 100 bicycles!, and support the training and education of two field mechanics. You will have directly acted to provide greater access to medical care, education, and sustainable economical development for generations to come.

Every donation takes us one step further in empowering the most impoverished communities. Donating online is secure and it saves the World Bicycle Relief team money by reducing administrative costs.

We hope that you'll take a moment to check out the World Bicycle Relief homepage and check back with us soon to join us at a fundraising event.

Thank you,
The SDC4WBR Team